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Clow, Kenneth E.
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Services marketing quarterly
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Small service businesses : advertising attitudes and the use of digital and social media marketing
Cole, Henry S.
;
DeNardin, Tom
;
Clow, Kenneth E.
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 203-212
Persistent link: https://www.econbiz.de/10011798681
Saved in:
2
An examination of the visual element used in generic message advertisements : a comparison of goods and services
Clow, Kenneth E.
;
James, Karen E.
;
Kranenburg, Kristine E.
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003839175
Saved in:
3
College image : a strategic marketing dilemma
Stevens, Robert E.
;
McConkey, C. William
;
Cole, Henry S.
; …
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003756465
Saved in:
4
An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services
Clow, Kenneth E.
;
James, Karen E.
;
Kranenburg, Kristine E.
- In:
Services marketing quarterly
30
(
2008
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009266566
Saved in:
5
A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods
Clow, Kenneth E.
;
Roy, Donald P.
;
Hershey, Lewis B.
- In:
Services marketing quarterly
23
(
2002
)
4
,
pp. 65
Persistent link: https://www.econbiz.de/10007036961
Saved in:
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