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~person:"Conduit, Jodie"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
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Customer engagement : contemporary issues and challenges
1
The handbook of communication engagement
1
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ECONIS (ZBW)
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
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Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
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