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~person:"Coney, Kenneth A."
~subject:"Marketingmanagement"
~type_genre:"Lehrbuch"
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Coney, Kenneth A.
Hawkins, Del I.
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Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
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9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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Consumer behavior : implications for marketing strategy
Hawkins, Del I.
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1986
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3. ed.
Persistent link: https://www.econbiz.de/10013481560
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