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~person:"Cova, Bernard"
~subject:"Kundenintegration"
~subject:"Lieferantenmanagement"
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Kundenintegration
Lieferantenmanagement
Betriebliche Wertschöpfung
6
Value creation
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5
Brand management
3
Markenführung
3
Social Web
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Brand co-creation
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Cova, Bernard
Reichwald, Ralf
12
Piller, Frank T.
11
Kleinaltenkamp, Michael
10
Werner, Hartmut
10
Grönroos, Christian
9
Ramaswamy, Venkatram
9
Hajli, Nick
8
Polese, Francesco
8
Corsaro, Daniela
7
Carrubbo, Luca
6
Helkkula, Anu
6
Ihl, Christoph
6
Jaakkola, Elina
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Mele, Cristina
6
Ng, Irene
6
Pietrobelli, Carlo
6
Thaichon, Park
6
Vargo, Stephen L.
6
Aarikka-Stenroos, Leena
5
Babu, Mujahid Mohiuddin
5
Bonamigo, Andrei
5
Bruhn, Manfred
5
Busser, James A.
5
Dey, Bidit Lal
5
Eggert, Andreas
5
Fließ, Sabine
5
Gil Saura, Irene
5
Hadwich, Karsten
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Helmold, Marc
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Hughes, Tim
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Jacob, Frank
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Keränen, Joona
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Komulainen, Hanna
5
Le Nguyen Hau
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Perdue, Richard R.
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Roy, Sanjit
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Shamim, Amjad
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Shin, Hakseung
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
2
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
3
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
4
Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie
;
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
Saved in:
5
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
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