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~person:"Dai, Hua"
~person:"Hughes, Tim"
~subject:"Marketingtheorie"
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Search: subject_exact:"Service-Dominant Logic"
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Marketingtheorie
Service-Dominant Logic
9
Service-dominant logic
9
Betriebliche Wertschöpfung
7
Customer integration
7
Kundenintegration
7
Value creation
7
Marketing theory
5
Beziehungsmarketing
4
Relationship marketing
4
service-dominant logic
4
Customer value
3
Kundenwert
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Lieferantenmanagement
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Selbstbedienung
2
Self-service
2
Service quality
2
Services marketing
2
Social Web
2
Social commerce
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Social web
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Supplier relationship management
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resource integration
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B-to-B-Marketing
1
Business-to-business
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Business-to-business marketing
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China
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Co-created value
1
Co-creation of value
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Customer-dominant logic
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Dienstleistung
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Digitalisierung
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Dai, Hua
Hughes, Tim
Vargo, Stephen L.
24
Lusch, Robert F.
19
Akaka, Melissa Archpru
7
Grönroos, Christian
4
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
3
Frow, Pennie
3
Löbler, Helge
3
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3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Edvardsson, Bo
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
Fehrer, Julia
2
Haase, Michaela
2
Harrington, Robert J.
2
Hilton, Toni
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2
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business-to-business marketing
1
Journal of global marketing
1
Journal of marketing management : MM
1
Marketing theory
1
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1
Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua
;
Hu, Tao
;
Zhang, Yue
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
Saved in:
2
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
3
Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao
;
Dai, Hua
;
Salam, A. F.
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
Saved in:
4
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
5
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
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