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~person:"Das, Gopal"
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Das, Gopal
Khare, Arpita
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International journal of electronic marketing and retailing : IJEMR
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Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
2
Experiental value : a review of research methods
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
The marketing review
17
(
2017
)
2
,
pp. 179-197
Persistent link: https://www.econbiz.de/10011820679
Saved in:
3
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
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