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~person:"Day, George S."
~person:"Ramani, Girish"
~person:"Sudhahar, C."
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6
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Day, George S.
Ramani, Girish
Sudhahar, C.
Kumar, V.
373
Venkatesan, Rajkumar
34
Kumar, Vikas
28
Leone, Robert P.
25
Shah, Denish
24
Kumar, Vimal
21
Aaker, David A.
16
Reinartz, Werner J.
16
Kumar, V
15
Petersen, J. Andrew
15
Rajan, Bharath
14
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Mittal, Ankesh
10
Verma, Pratima
10
Anil Kumar, V.
9
Gupta, Shaphali
9
Pancras, Joseph
8
Ravi Kumar, V. V.
8
Sriram, S.
8
Devadasan, S. R.
7
Pansari, Anita
7
Pratap, Kumar V.
7
Reinartz, Werner
7
Senthil, V.
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Kumar, R. Suresh Premil
6
Luo, Anita
6
Petersen, J.Andrew
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
Bohling, Timothy
5
Kumar, Vijay
5
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International journal of business information systems : IJBIS
2
International journal of learning and intellectual capital : IJLIC
2
International journal of productivity and quality management : IJPQM
2
Journal of marketing
2
MSI reports : working paper series
2
Does marketing need reform? : fresh perspectives on the future
1
International journal of process management and benchmarking : IJPMB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
6
OLC EcoSci
5
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1
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
2
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
4
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
5
WQC : a web-based technique for solving organisational problems through global intellectual capital sharing
Sudhahar, C.
;
Kumar, R. Suresh Premil
;
Senthil, V.
; …
- In:
International journal of learning and intellectual …
7
(
2010
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10003920575
Saved in:
6
WQC : a web-based technique for solving organisational problems through global intellectual capital sharing
Sudhahar, C.
;
Kumar, R. Suresh Premil
;
Senthil, V.
; …
- In:
International journal of learning and intellectual …
7
(
2010
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10009866952
Saved in:
7
Web-based QFD : a collaborative technique for supporting the adoption of customers' voices
Sudhahar, C.
;
Kumar, R. Suresh Premil
;
Senthil, V.
; …
- In:
International journal of business information systems : …
4
(
2009
)
3
,
pp. 360-385
Persistent link: https://www.econbiz.de/10003841295
Saved in:
8
Web-based QFD : a collaborative technique for supporting the adoption of customers' voices
Sudhahar, C.
;
Kumar, R. Suresh Premil
;
Senthil, V.
; …
- In:
International journal of business information systems : …
4
(
2009
)
3
,
pp. 360-385
Persistent link: https://www.econbiz.de/10009869743
Saved in:
9
Web-based Six Sigma : a technique for zero defects manufacturing through global knowledge sharing
Sudhahar, C.
;
Premil Kumar, R. Suresh
;
Senthil, V.
; …
- In:
International journal of process management and …
2
(
2007/08
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10003725512
Saved in:
10
WTFMEA: a technique for failure prevention through global knowledge sharing
Sudhahar, C.
;
Kumar, R. Suresh Premil
;
Senthil, V.
; …
- In:
International journal of productivity and quality …
3
(
2008
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10003629503
Saved in:
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