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~person:"De Chernatony, Leslie"
~subject:"USA"
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Brand management
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De Chernatony, Leslie
Bronnenberg, Bart J.
9
Dubé, Jean-Pierre
7
Petty, Ross D.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Christodoulides, George
5
Goldschlag, Nathan
5
Joo, Joonhwi
5
Myers, Amanda
5
Aaker, David A.
4
Bennett, Gregg
4
Dahlhoff, Denise
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Keller, Kevin Lane
4
Laroche, Michel
4
Walsh, Patrick
4
Bardhi, Fleura
3
Barsky, Robert B.
3
Bell, Sandra
3
Berndt, Ernst R.
3
Buchanan-Oliver, Margo
3
Calantone, Roger J.
3
Chan-Olmsted, Sylvia M.
3
Chintagunta, Pradeep K.
3
Dafny, Leemore S.
3
Dawes, John
3
Dimofte, Claudiu V.
3
Dutta, Shantanu
3
Ferreira, Mauricio
3
Fischer, Eileen
3
Foscht, Thomas
3
Friedman, Monroe
3
Förster, Kati
3
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3
Gopinath, Munisamy
3
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Working paper series / The City University Business School
2
Brand management ; Vol. 4
1
CIM professional
1
EBSCOhost eBook Collection
1
Journal of business research : JBR
1
Working paper series / City University Business School
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ECONIS (ZBW)
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1
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
2
Introduction: Special issue on advances in brand management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
3
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
4
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
5
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
6
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
7
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
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