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~person:"DeSarbo, Wayne"
~source:"econis"
~subject:"Market segmentation"
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Market segmentation
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DeSarbo, Wayne
Tkaczynski, Aaron
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Conjoint measurement : methods and applications
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Journal of marketing research : JMR
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ECONIS (ZBW)
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A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
2
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
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