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~person:"DeSarbo, Wayne"
~source:"econis"
~subject:"Theory"
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DeSarbo, Wayne
Cameron, Adrian Colin
10
Gelbach, Jonah B.
10
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10
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8
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7
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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ECONIS (ZBW)
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1
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
2
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
Saved in:
3
An exponential-family multidimensional scaling mixture methodology
Wedel, Michel
- In:
Journal of business & economic statistics : JBES ; a …
14
(
1996
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10001209343
Saved in:
4
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
Saved in:
5
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
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