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Deitz, George D.
Beatty, Sharon E.
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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1
Influence of supply chain technology responsiveness on supply chain and market performance
Story, W. Keith
;
Deitz, George D.
;
Richey, Robert Glenn …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10012607674
Saved in:
2
Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns
Evans, Robert D. <Jr.>
;
Deitz, George D.
;
Sherrell, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 329-338
Persistent link: https://www.econbiz.de/10011951421
Saved in:
3
A strategic choice theory taxonomy of retailers’ strategic orientations
Tokman, Mert
;
Richey, Robert Glenn <Jr.>
;
Deitz, George D.
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 186-208
Persistent link: https://www.econbiz.de/10011489609
Saved in:
4
Exploring consumer privacy concerns and RFID technology : the impact of fear appeals on consumers behaviors
Beitelspacher, Lauren Skinner
;
Hansen, John D.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10009551725
Saved in:
5
Exploring consumer privacy concerns and RFID technology : the impact of fear appeals on consumers behaviors
Beitelspacher, Lauren Skinner
;
Hansen, John D.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10010004782
Saved in:
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