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~person:"Dennis, Charles"
~person:"Gierl, Heribert"
~subject:"Brand management"
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Search: "Journal of Business Research"
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Brand management
Consumer behaviour
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Brand image
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6
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6
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5
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Dennis, Charles
Gierl, Heribert
Ko, Eunju
12
Veloutsou, Cleopatra
11
Melewar, T. C.
10
Gupta, Suraksha
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
Merrilees, Bill
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De Chernatony, Leslie
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Roy, Sanjit
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Spielmann, Nathalie
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Teng, Lefa
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Wallpach, Sylvia von
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4
Andreini, Daniela
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Bang, Nguyen
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Bartikowski, Boris
4
Bruhn, Manfred
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Ekinci, Yuksel
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Grohs, Reinhard
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Guzman, Francisco
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Jevons, Colin
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Mandler, Timo
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Motoki, Kosuke
4
Mühlbacher, Hans
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Pantano, Eleonora
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Rose, Gregory
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Seo, Yuri
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Sharifah Faridah Syed Alwi
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Journal of business research : JBR
6
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ECONIS (ZBW)
6
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1
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
2
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
3
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
4
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
5
The role of brand attachment strength in higher education
Dennis, Charles
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
Saved in:
6
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
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