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~person:"Dens, Nathalie"
~subject:"Brand management"
~subject:"Germany"
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Brand management
Germany
Advertising effects
31
Werbewirkung
31
Consumer behaviour
18
Konsumentenverhalten
18
Markenführung
13
Product Placement
12
Product placement
12
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10
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Belgium
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Brand placement
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advertising
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brand attitude
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Dens, Nathalie
Bauer, Hans H.
23
Esch, Franz-Rudolf
22
Diehl, Sandra
14
Gierl, Heribert
14
Pelsmacker, Patrick de
14
Huber, Frank
12
Terlutter, Ralf
11
Drengner, Jan
8
Gröppel-Klein, Andrea
8
Neumann, Marcus M.
7
Romaniuk, Jenni
7
Woisetschläger, David
7
Brunner, Christian Boris
6
Erfgen, Carsten
6
Görtz, Gunnar
6
Klapper, Daniel
6
Meyer, Frederik
6
Mueller, Barbara
6
Nufer, Gerd
6
Nöcker, Ralf
6
Septianto, Felix
6
Silberer, Günter
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Burmann, Christoph
5
Hayes, Jameson L.
5
Ko, Eunju
5
Langner, Tobias
5
Matthes, Jörg
5
Mäder, Ralf
5
Schwaiger, Manfred
5
Schwarz, Uta
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Weinberg, Peter
5
Bambauer, Silke
4
Baxter, Stacey M.
4
Bellman, Steven
4
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International journal of advertising : the quarterly review of marketing communications
4
Brand management in emerging markets : theories and practice
1
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
13
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
10
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
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