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~person:"Dibb, Sally"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
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Dibb, Sally
Sheth, Jagdish N.
27
Vrontis, Demetris
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25
O'Cass, Aron
24
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20
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Yan, Ruiliang
16
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15
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15
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14
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14
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14
Thrassou, Alkis
14
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13
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13
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13
Ngo, Liem Viet
13
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13
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12
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12
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11
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11
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11
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11
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11
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10
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10
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1
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ECONIS (ZBW)
11
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1
Leveraging big data for strategic marketing : a dynamic capabilities model for incumbent firms
Brewis, Claire
;
Dibb, Sally
;
Meadows, Maureen
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014438509
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Marketing decisions and
implementation
process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
4
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
5
Implementation
rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
6
Up, up and away : social marketing breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
7
The role of corporate culture, market orientation and organisationl commitment in organisational performance : the case of non-profit organisations
Pinho, José Carlos
;
Rodrigues, Ana Paula
;
Dibb, Sally
- In:
The journal of management development
33
(
2014
)
4
,
pp. 374-398
Persistent link: https://www.econbiz.de/10010363285
Saved in:
8
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
9
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
10
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
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