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~person:"Dieck, M. Claudia tom"
~person:"Ibáñez-Sánchez, Sergio"
~subject:"Customer satisfaction"
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Dieck, M. Claudia tom
Ibáñez-Sánchez, Sergio
Jung, Timothy
3
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Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
2
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
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