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~person:"Diller, Hermann"
~person:"Good, Darrel L."
~subject:"Business process management"
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Process oriented marketing
Diller, Hermann
;
Ivens, Björn Sven
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10003320805
Saved in:
2
Mehr Effizienz im Marketing
Diller, Hermann
(
contributor
);
Haas, Alexander
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001641451
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