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~person:"Dimpfel, Marcus"
~type_genre:"Book section"
~type_genre:"Übersichtsarbeit"
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Innovationsmanagement in Medienunternehmen : theoretische Grundlagen und Praxiserfahrungen
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Realoptionsbasiertes Management einer Produktinnovation - die E-Book-Strategie der Verlagsgruppe Random House
Dimpfel, Marcus
;
Sambeth, Frank
- In:
Innovationsmanagement in Medienunternehmen : …
,
(pp. 107-129)
.
2003
Persistent link: https://www.econbiz.de/10001746703
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