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~person:"Ding, Ying"
~person:"Yan, Cheng"
~subject:"Identity breadth"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The impact of identity breadth on consumer preference for advanced products
Ding, Ying
;
Wan, Echo Wen
;
Xu, Jing
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011707468
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