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~person:"Dodoo, Naa Amponsah"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Search: subject_exact:"Advertising effectiveness"
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Consumer behaviour
Markenimage
Advertising
2
Advertising effects
2
Konsumentenverhalten
2
Psychology of advertising
2
Werbepsychologie
2
Werbewirkung
2
Werbung
2
Advertising effectiveness
1
Control perceptions
1
Country stereotypes
1
Country-of-Assembly (COA)
1
Country-of-Design (COD)
1
Country-of-Origin (COO)
1
Designation of origin
1
Herkunftsbezeichnung
1
Perception
1
Wahrnehmung
1
advertising effectiveness
1
consumer responses
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matchup
1
message strategy
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product choice
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regulatory focus
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Dodoo, Naa Amponsah
Johnson, Garrett A.
4
Lewis, Randall A.
4
Wu, Linwan
3
Ali, Mazhar
2
Becker, Maren
2
Choe, Yeongbae
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Danaher, Peter J.
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Fesenmaier, Daniel R.
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Grigaliunaite, Viktorija
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Kim, Dong Hoo
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McNaught, Angela
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Pileliene, Lina
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Reiley, David H.
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Romaniuk, Jenni
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Shin, Sumin
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Tipgomut, Pornchanoke
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Van de Sompel, Dieneke
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Vermeir, Iris
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Albinsson, Pia A.
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Alhabash, Saleem
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Aydınoğlu, Nilüfer
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Ben Aicha, Abir
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Brechman, Jean Marie
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Journal of global marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
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2
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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