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~person:"Doherty, Bob"
~person:"Smith, Katherine Taken"
~person:"Strong, Carolyn A."
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Doherty, Bob
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Journal of strategic marketing
25
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OLC EcoSci
16
ECONIS (ZBW)
9
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1
Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
Saved in:
2
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
3
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
4
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
5
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
Saved in:
6
Editorial
Piercy, Nigel F.
;
Strong, Carolyn A.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 461-463
Persistent link: https://www.econbiz.de/10010026077
Saved in:
7
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-552
Persistent link: https://www.econbiz.de/10010026081
Saved in:
8
Editorial
Piercy, Nigel F.
;
Strong, Carolyn A.
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 83-85
Persistent link: https://www.econbiz.de/10009965903
Saved in:
9
Editorial
Piercy, Nigel F.
;
Strong, Carolyn A.
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 185-187
Persistent link: https://www.econbiz.de/10009989934
Saved in:
10
Editorial
Piercy, Nigel F.
;
Strong, Carolyn A.
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 287-289
Persistent link: https://www.econbiz.de/10009997615
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