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~person:"Donthu, Naveen"
~person:"Yang, Zhiyong"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Donthu, Naveen
Yang, Zhiyong
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Journal of business research : JBR
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ECONIS (ZBW)
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Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy
;
Noble, Stephanie M.
;
Donthu, Naveen
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
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2
Web site customer orientations, web site quality, and purchase intentions : the role of web site personality
Poddar, Amit
;
Donthu, Naveen
;
Wei, Yujie
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003839883
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