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~person:"Drengner, Jan"
~person:"Gummerus, Johanna"
~subject:"Co-Creation"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Interaktion zwischen Unternehmen und ihren Kunden aus der Perspektive der Service-Dominant Logic
Drengner, Jan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011410926
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