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~person:"Drennan, Judy"
~person:"O'Cass, Aron"
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Search: "European journal of marketing : EJM"
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Drennan, Judy
O'Cass, Aron
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European journal of marketing : EJM
18
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11
ECONIS (ZBW)
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1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
4
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 357-387
Persistent link: https://www.econbiz.de/10009846067
Saved in:
5
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
6
Consumer acceptance of m-wellbeing services: a social marketing perspective
Schuster, Lisa
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010175784
Saved in:
7
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
8
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11
,
pp. 1642-1660
Persistent link: https://www.econbiz.de/10009797160
Saved in:
9
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
10
A study of compatibility variation across Chinese buyer-seller relationships
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1
,
pp. 87-114
Persistent link: https://www.econbiz.de/10008378579
Saved in:
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