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~person:"Dubinsky, Alan J."
~person:"Richard, Marie-Odile"
~person:"Walsh, Gianfranco"
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Dubinsky, Alan J.
Richard, Marie-Odile
Walsh, Gianfranco
Chebat, Jean-Charles
104
Laroche, Michel
102
Woodside, Arch G.
82
Babin, Barry J.
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Ko, Eunju
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Huarng, Kun-Huang
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Journal of business research : JBR
64
Journal of Business Research
30
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
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1
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
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2
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
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3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
5
Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
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6
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
7
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
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8
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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9
Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David
;
Walsh, Gianfranco
;
Ruvio, Ayalla
;
Segev, Sigal
- In:
Journal of business research : JBR
82
(
2018
),
pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
Saved in:
10
Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice
;
Jamal, Ahmad
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
82
(
2018
),
pp. 320-329
Persistent link: https://www.econbiz.de/10011771903
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