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~person:"Dwivedi, Yogesh Kumar"
~person:"Han, Heesup"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
181
Konsumentenverhalten
181
Customer satisfaction
57
Kundenzufriedenheit
57
Beziehungsmarketing
48
Relationship marketing
48
Hotel industry
39
Hotellerie
39
Dienstleistungsqualität
34
Service quality
34
Brand management
31
Markenführung
31
Brand image
26
Markenimage
26
Emotion
23
Holiday behaviour
21
Urlaubsverhalten
21
Innovation adoption
20
Innovationsakzeptanz
20
Confidence
16
Social Web
16
Social web
16
Vertrauen
16
Internet marketing
15
Online-Marketing
15
Gastronomie
14
Mobile communications
14
Mobilkommunikation
14
Restaurant industry
14
Viral marketing
14
Brand
13
Markenartikel
13
USA
13
Environmental consciousness
12
Environmental management
12
Tourism
12
Tourismus
12
Umweltbewusstsein
12
Umweltmanagement
12
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English
14
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Dwivedi, Yogesh Kumar
Han, Heesup
Filieri, Raffaele
14
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Law, Chun Hung Roberts
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Hennig-Thurau, Thorsten
6
Li, Hengyun
6
Pelsmacker, Patrick de
6
Romaniuk, Jenni
6
Wallace, Elaine
6
Zhang, Lu
6
Benkenstein, Martin
5
Bond, Samuel D.
5
Casaló, Luis V.
5
Chen, Zoey
5
Datta, Biplab
5
Flavián Blanco, Carlos
5
Ghosh, Tathagata
5
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Journal of retailing and consumer services
4
Journal of travel and tourism marketing
3
International journal of hospitality management
2
Technological forecasting & social change : an international journal
2
Journal of business research : JBR
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
14
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1
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
2
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
3
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Seo, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
7
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
8
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
9
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
Saved in:
10
Exploring competitive hotel selection attributes among guests : an importance-performance analysis
Kim, Jinkyung Jenny
;
Lee, Youngseok
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 998-1011
Persistent link: https://www.econbiz.de/10012179515
Saved in:
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