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~person:"Dwivedi, Yogesh Kumar"
~person:"Ko, Eunju"
~person:"Thøgersen, John"
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Consumer behaviour
173
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171
Brand management
32
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25
Internet marketing
25
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25
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Dwivedi, Yogesh Kumar
Ko, Eunju
Thøgersen, John
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
100
Mattila, Anna S.
95
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
81
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
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72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Krishna, Aradhna
50
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49
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10
International journal of Indian culture and business management
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
5
Psychology & marketing
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4
International journal of advertising : the review of marketing communications
4
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3
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3
Technological forecasting & social change : an international journal
3
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2
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2
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2
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Ethics and morality in consumption : interdisciplinary perspectives
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ECONIS (ZBW)
172
RePEc
2
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Can a meta sustainability label facilitate more sustainable consumer choices?
Torma, Gabriele
;
Thøgersen, John
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 283-306
Persistent link: https://www.econbiz.de/10014467211
Saved in:
3
Does online chatter matter for consumer behaviour? : a priming experiment on organic food
Danner, Hannah
;
Thøgersen, John
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 850-869
Persistent link: https://www.econbiz.de/10013177008
Saved in:
4
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
5
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
6
Consumer understanding of origin labelling on food packaging and its impact on consumer product evaluation and choices : a systematic literature review
Thøgersen, John
;
Nohlen, Hannah U.
-
Europäische Kommission / Gemeinsame Forschungsstelle
-
2022
Persistent link: https://www.econbiz.de/10013469867
Saved in:
7
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
8
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
9
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
10
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
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