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~person:"Dwivedi, Yogesh Kumar"
~subject:"Konsumentenverhalten"
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Search: subject:"Computerspiel"
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Konsumentenverhalten
Computerspiel
6
Video game
6
Consumer behaviour
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Advertising effects
4
Brand image
4
Brand management
4
Markenführung
4
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Access platform
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Advergame
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Brand attitude
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Brand familiarity
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Brand logo
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Experiment
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Game speed
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Gaming device
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IGA
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Dwivedi, Yogesh Kumar
Sreejesh, S.
8
Vashisht, Devika
7
Dwyer, Brendan
6
Buchanan-Oliver, Margo
4
Ghosh, Tathagata
4
Kim, Yongjae
4
Seo, Yuri
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
Drayer, Joris
3
Evans, Nathaniel J.
3
Gandhi, Ashvin
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Giuliano, Paola
3
Guan, Eric
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Hwang, Yongjin
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
Ko, Yong Jae
3
McDonald, Chase
3
Pagel, Michaela
3
Tasoff, Joshua
3
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
2
Cauberghe, Veroline
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Choi, Jeonghye
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Chovancová, Miloslava
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Cox, Joe
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Dardis, Frank E.
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Davis, Robert
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Denegri-Knott, Janice
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Dens, Nathalie
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Fam, Kim Shyan
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Flavián Blanco, Carlos
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Journal of business research : JBR
2
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
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