//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ekinci, Yuksel"
~person:"Johns, Raechel"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of strategic marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
2
Brand management
2
Markenartikel
2
Markenführung
2
Relationship marketing
2
Ausländische Tochtergesellschaft
1
Brand architecture
1
Brand attachment
1
Brand image
1
Brand loyalty
1
CSR beliefs
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Firmenimage
1
Foreign subsidiary
1
Globalisierung
1
Globalization
1
International market entry
1
Internationaler Markteintritt
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenarchitektur
1
Markenimage
1
Markentreue
1
Market entry
1
Marketing management
1
Marketingmanagement
1
Markteintritt
1
Multinationales Unternehmen
1
Supplier relationship management
1
Transnational corporation
1
brand loyalty
1
brand responsiveness
1
corporate brand
1
domestic corporate brands
1
ideal self-congruence
1
internationalization
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ekinci, Yuksel
Johns, Raechel
Japutra, Arnold
3
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Areni, Charles Scott
1
Bang, Nguyen
1
Bendixen, Michael
1
Biraghi, Silvia
1
Birch, Dawn
1
Bodet, Guillaume
1
Bowden, Jana
1
Brée, Joël
1
Casidy, Riza
1
Chan, Anthony
1
Cherif, Emna
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Curina, Ilaria
1
Das, Gupta
1
Ekinici, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fernandes, Teresa
1
Francioni, Barbara
1
Gaganpreet Singh
1
Gambetti, Rossella
1
Graffigna, Guendalina
1
Inegbedion, Henry Egbezien
1
Javed, Mansoor
1
John, Joby
1
Johnson, Lester W.
1
Kaushik, Arun Kumar
1
Kenyon, James Andrew
1
Khojastehpour, Morteza
1
Kumar, Jitender
1
Kumar, Vikas
1
more ...
less ...
Published in...
All
Journal of strategic marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
2
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->