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~person:"Ellis, Nick"
~type:"article"
~type_genre:"Fallstudie"
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Field guide to case study research in business-to-business marketing and purchasing
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Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
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Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
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