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~person:"Elsner, Stefan"
~source:"econis"
~subject:"International market entry"
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Search: "Swoboda, Bernhard"
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International market entry
Einzelhandel
8
Retail trade
8
Globalisierung
4
Globalization
4
International marketing
3
Internationaler Markteintritt
3
Internationales Marketing
3
Standardisierung
2
Standardization
2
1987-2008
1
Betriebsform
1
Bibliometrics
1
Bibliometrie
1
Consumer behaviour
1
Cultural identity
1
Deutschland
1
Deutschsprachiger Raum
1
Entry mode
1
Firm performance
1
German-speaking countries
1
Germany
1
Großunternehmen
1
Handelsforschung
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Handelsmanagement
1
Institutional economics
1
Institutional theory
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Institutionenökonomik
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International management
1
International retailing
1
Internationales Management
1
Knowledge-based theory
1
Konsumentenverhalten
1
Kulturelle Identität
1
Ladengestaltung
1
Large firm
1
Market entry
1
Markteintritt
1
Modellierung
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Multinationales Unternehmen
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Elsner, Stefan
Swoboda, Bernhard
17
Morschett, Dirk
5
Olejnik, Edith
4
Schramm-Klein, Hanna
3
Schwarz, Sandra
2
Zentes, Joachim
2
Hälsig, Frank
1
Meierer, Markus
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Schu, Matthias
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Sinning, Carolina
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International business review : the official journal of the European International Business Academy
1
Marketing : journal of research and management
1
Markteintrittsstrategien : Dynamik und Komplexität
1
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ECONIS (ZBW)
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1
How do past mode choices influence subsequent entry? : a study on the boundary conditions of preferred entry modes of retail firms
Swoboda, Bernhard
;
Elsner, Stefan
;
Olejnik, Edith
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011279681
Saved in:
2
Bedeutung institutionalisierter Markteintrittsstrategien bei internationalen Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 95-121)
.
2012
Persistent link: https://www.econbiz.de/10009529020
Saved in:
3
Internationalisation of retail firms : state of the art after 20 years of research
Swoboda, Bernhard
;
Zentes, Joachim
;
Elsner, Stefan
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 105-126
Persistent link: https://www.econbiz.de/10003908020
Saved in:
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