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~person:"Engel, Reinhard"
~person:"Iglesias-Pradas, Santiago"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Web 2.0 technologies
6
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5
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4
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3
Innovationsakzeptanz
3
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3
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Engel, Reinhard
Iglesias-Pradas, Santiago
Scott, David Meerman
7
Pleil, Thomas
6
Zerfaß, Ansgar
3
Breitbarth, Tim
2
Eck, Klaus
2
Fernández-Cardador, Pedro
2
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2
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Information systems management
1
Journal of business research : JBR
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ECONIS (ZBW)
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Acceptance of corporate blogs for collaboration and knowledge sharing
Iglesias-Pradas, Santiago
;
Hernández-García, Ángel
; …
- In:
Information systems management
34
(
2017
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10011804297
Saved in:
2
Causal recipes for acceptance and refusal of corporate blogs
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1492-1497
Persistent link: https://www.econbiz.de/10011447378
Saved in:
3
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social-Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen ; [alle Möglichkeit...
Scott, David Meerman
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796747
Saved in:
4
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman
-
2010
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
Saved in:
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