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~person:"Eriksson, Kent"
~person:"Girard, Tulay"
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Eriksson, Kent
Girard, Tulay
Hoffmann, Arvid O. I.
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The international journal of bank marketing : IJBM
9
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ECONIS (ZBW)
8
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1
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
2
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
3
How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Hoffmann, Arvid O. I.
;
Ketteler, Dana
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 963-992
Persistent link: https://www.econbiz.de/10011490882
Saved in:
4
Searching for new saving behavior theories : how relationships between banks' customers and advisors affect household saving
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 279-299
Persistent link: https://www.econbiz.de/10010387142
Saved in:
5
The dark side of trust and the light side of working alliances in financial services
Söderberg, Inga-Lill
;
Sallis, James E.
;
Eriksson, Kent
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010366743
Saved in:
6
The impact of fraud prevention on bank-customer relationships : an empirical investigation in retail banking
Hoffmann, Arvid O. I.
;
Birnbrich, Cornelia
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 390-407
Persistent link: https://www.econbiz.de/10009581837
Saved in:
7
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
Saved in:
8
Customer intention to adopt a fee-based advisory model : an empirical study in retail banking
Hoffmann, Arvid O. I.
;
Franken, Heiner
;
Broekhuizen, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
2
,
pp. 102-127
Persistent link: https://www.econbiz.de/10009553756
Saved in:
9
Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-376
Persistent link: https://www.econbiz.de/10009996184
Saved in:
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