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~person:"Eriksson, Kent"
~person:"Mäenpää, Irinja"
~subject:"Finanzdienstleistung"
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Finanzdienstleistung
Consumer behaviour
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Financial services
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Bank
2
Beziehungsmarketing
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Finnland
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Relationship marketing
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Banking industry
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Bundling strategy
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Firmenkundengeschäft
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KMU
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Leistungsbündel
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Marketing theory
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Privater Haushalt
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Eriksson, Kent
Mäenpää, Irinja
Koku, Paul Sergius
4
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Gamble, Amelie
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2
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
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2
Drivers of cross-sectoral cross-buying behaviour amon business customers
Mäenpää, Irinja
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
3
,
pp. 193-217
Persistent link: https://www.econbiz.de/10009553729
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3
Value through combined offerings of bank and insurance
Mäenpää, Irinja
;
Voutilainen, Raimo
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009388876
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