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~person:"Esch, Franz-Rudolf"
~person:"Muehling, Darrel D."
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Search: subject:"Werbewirkung"
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Advertising effects
52
Werbewirkung
52
Consumer behaviour
25
Konsumentenverhalten
25
Werbung
16
Deutschland
15
Germany
15
Advertising
14
Brand management
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Markenführung
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Theorie
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Theory
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Brand image
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Markenimage
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Marketing management
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Marketingmanagement
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Psychology of advertising
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Werbepsychologie
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Brand
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Markenartikel
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Integriertes Management
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Wirkungsanalyse
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Advertising planning
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Werbeplanung
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Emotion
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USA
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Virales Marketing
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German
31
English
24
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Esch, Franz-Rudolf
Muehling, Darrel D.
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Bauer, Hans H.
32
Dens, Nathalie
31
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Schwaiger, Manfred
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Geuens, Maggie
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
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Marketing : ZFP ; journal of research and management
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Journal of promotion management : JPM
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Green advertising and the reluctant consumer
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Handelsforschung
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Konsum und Verhalten
1
New developments and approaches in consumer behavior research
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
54
USB Cologne (EcoSocSci)
1
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1
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
2
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
3
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
4
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Saved in:
5
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
6
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
7
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
8
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
Saved in:
9
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
10
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
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