//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fang, Xiang"
~person:"Zhang, Juan"
~subject:"Inter-firm cooperation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Gou, Qinglong"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Inter-firm cooperation
Lieferkette
6
Supply chain
6
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Advertising planning
2
Game theory
2
Preismanagement
2
Pricing strategy
2
Spieltheorie
2
Werbeplanung
2
supply chain coordination
2
Advertising
1
Co-op advertising
1
Contract
1
Contract theory
1
Cooperative advertising
1
Decision analysis
1
Differential game
1
Dynamic marketing strategies
1
Goodwill
1
Lagermanagement
1
Lieferantenmanagement
1
Nerlove–Arrow model
1
Reference price effect
1
Supplier relationship management
1
Supply chain management
1
Unternehmenskooperation
1
Vertrag
1
Vertragstheorie
1
Warehouse management
1
Werbung
1
cooperative advertising
1
differnetial game models
1
goodwill
1
ingredient branding
1
market disruption
1
pricing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Fang, Xiang
Zhang, Juan
Gou, Qinglong
3
Huang, Zhimin
2
Liang, Liang
2
Gupta, Rakesh
1
He, Yi
1
Wang, Xinyu
1
Zhang, Juzhi
1
more ...
less ...
Published in...
All
Omega : the international journal of management science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Supply chain coordination through cooperative advertising with reference price effect
Zhang, Juan
;
Gou, Qinglong
;
Liang, Liang
;
Huang, Zhimin
- In:
Omega : the international journal of management science
41
(
2013
)
2
,
pp. 345-353
Persistent link: https://www.econbiz.de/10009682175
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->