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~person:"Fearne, Andrew P."
~source:"econis"
~subject:"SME"
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Fearne, Andrew P.
Gilmore, Audrey
9
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Didonet, Simone Regina
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International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
2
Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
Saved in:
3
Marketing intelligence in SMEs : implications for the industry and policy makers
Cacciolatti, Luca A.
;
Fearne, Andrew P.
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10009722465
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