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Ferguson, Nakeisha S.
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Handbook of research on ethnic and intra-cultural marketing
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Started from the bottom and now we're here? : hip-hop culture and its impact
Graham, Johnny
;
Toler, Takisha S.
;
Ferguson, Nakeisha S.
; …
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 118-135)
.
2022
Persistent link: https://www.econbiz.de/10013502427
Saved in:
2
Yo, DJ, that's my brand : an examination of consumer response to brand placements in hip-hop music
Ferguson, Nakeisha S.
;
Burkhalter, Janée N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10010503337
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