//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fournier, Susan"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beziehungsmarketing
8
Relationship marketing
8
Konsumentenverhalten
5
Brand
4
Markenartikel
4
Brand management
3
Markenführung
3
Behavioral economics
1
China
1
Consumers
1
Deutschland
1
Emotion
1
Estimation
1
Germany
1
Market research
1
Marktforschung
1
Schätzung
1
Social relations
1
Soziale Beziehungen
1
Spain
1
Spanien
1
Theorie
1
Theory
1
USA
1
United States
1
Verbraucher
1
Verhaltensökonomik
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
Mehrbändiges Werk
Book section
5
Reprint
2
Language
All
English
4
German
1
Author
All
Fournier, Susan
Stauss, Bernd
4
Bauer, Hans H.
3
Birker, Benjamin
3
Bruhn, Manfred
3
Hansen, Ursula
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Balqiah, Tengku Ezni
2
Belz, Christian
2
Benkenstein, Martin
2
Bliemel, Friedhelm
2
Browne, Glenn J.
2
Büttgen, Marion
2
Capriello, Antonella
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fudenberg, Drew
2
Goldsmith, Ronald E.
2
Grabner-Kräuter, Sonja
2
Grewal, Dhruv
2
Grieser, Lukas
2
Gómez-Suárez, Mónica
2
Hadwich, Karsten
2
Helm, Sabrina
2
Herrmann, Andreas
2
Ieva, Marco
2
Kazman, Rick
2
Kenning, Peter
2
Kumar, V.
2
Li, Dahui
2
more ...
less ...
Published in...
All
Brand management ; Vol. 2
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The evolution of brands : from signals of quality to storehouses of trust
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Firing your best customers : how smart firms destroy relationships using CRM
Avery, Jill
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 301-316)
.
2012
Persistent link: https://www.econbiz.de/10009739810
Saved in:
2
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
3
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
4
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
5
Konsumentenheterogenität im Beziehungsmarketing : ein bindungstheoretischer Ansatz
Paulssen, Marcel
;
Fournier, Susan
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 197-221)
.
2005
Persistent link: https://www.econbiz.de/10003289260
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->