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~person:"Fränzel, Nils"
~subject:"Beziehungsmarketing"
~subject:"Multinationales Unternehmen"
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Fränzel, Nils
Swoboda, Bernhard
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Marketing : ZFP ; journal of research and management
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How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
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