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~person:"Franses, Philip Hans"
~subject:"Theory"
~type_genre:"Non-commercial literature"
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Franses, Philip Hans
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
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2008
Persistent link: https://www.econbiz.de/10003754335
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Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
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