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~person:"Frazer, Lorelle"
~person:"Rahman, Kaleel"
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Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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Customer-to-customer interactions and word of mouth : conceptual extensions and empirical investigations
Rahman, Kaleel
;
Karpen, Ingo O.
;
Reid, Mike
;
Yüksel, Ülkü
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10011405796
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