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~person:"Frazer, Lorelle"
~person:"Simkin, Lyndon"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
8
Relationship marketing
8
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6
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3
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3
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Simkin, Lyndon
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Journal of strategic marketing
15
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ECONIS (ZBW)
15
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1
A systematic review of the dark side of CRM : the need for a new research agenda
Bang, Nguyen
;
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10013170047
Saved in:
2
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
Franchisee advisory councils and justice : franchisees finding their voice
Grace, Anthony
;
Frazer, Lorelle
;
Weaven, Scott
; …
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10013170060
Saved in:
5
A Western franchise in Shanghai, China : a late entrant's success
Roberts, R. E.
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10013492874
Saved in:
6
Female franchisees : a lost opportunity for franchising sector growth?
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Bodey, Kelli
; …
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10012202797
Saved in:
7
What to expect after the honeymoon : evolutionary psychology of part-time franchising
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Baker, Brent
; …
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 702-726
Persistent link: https://www.econbiz.de/10012313935
Saved in:
8
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
9
Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
Saved in:
10
Optimising relationship marketing programmes : a holistic approach
Daukseviciute, Irena
;
Simkin, Lyndon
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011571021
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