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~person:"Frazer, Lorelle"
~person:"Tollin, Karin"
~subject:"Führungskräfte"
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Marketing logics, ambidexterity and influence
Tollin, Karin
;
Schmidt, Marcus
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 509-534
Persistent link: https://www.econbiz.de/10009663977
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Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Tollin, Karin
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 363-390
Persistent link: https://www.econbiz.de/10003797124
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