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Journal of marketing theory and practice
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1
The role of affective brand commitment on sales effort
Fu, Frank Q.
;
Elliott, Michael T.
;
Mano, Haim
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 257-273
Persistent link: https://www.econbiz.de/10011738267
Saved in:
2
The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.
;
Elliott, Michael T.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10009787447
Saved in:
3
The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.
;
Elliott, Michael T.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10010184653
Saved in:
4
Effects of salesperson experience, age, and goal setting on new product performance trajectory : a growth curve modelling approach
Fu, Frank Q.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003793477
Saved in:
5
Managing the drivers of organizational commitment and salesperson effort : an application of Meyer and Allen's three-component model
Fu, Frank Q.
;
Bolander, Willy
;
Jones, Eli
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10003897726
Saved in:
6
Effects of salesperson experience, age, and goal setting on new product performance trajectory : a growth curve modelling approach
Fu, Frank Q.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009884916
Saved in:
7
Managing the drivers of organizational commitment and salesperson effort : an application of Meyer and Allen's three-component model
Fu, Frank Q.
;
Bolander, Willy
;
Jones, Eli
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10009884932
Saved in:
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