//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gómez-Suárez, Mónica"
~subject:"Brand management"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Werbewirkung
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand attitude
1
Brand image
1
Consumer behaviour
1
Customer experience
1
Customer satisfaction
1
Facebook
1
Hotel brands
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social networks
1
Social web
1
Tourism
1
Tourismus
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Conference paper
Aufsatz im Buch
1
Book section
1
Konferenzbeitrag
1
Language
All
English
1
Author
All
Gómez-Suárez, Mónica
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Arsena, Ashley
1
Bernritter, Stefan F.
1
Boyland, Emma
1
Gierl, Heribert
1
Heberle, Antonia
1
Jewell, Robert D.
1
Karray, Salma
1
Loermans, Annemijn C.
1
Neyens, Evy
1
Pandelaere, Mario
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Saenger, Christina
1
Silvera, David H.
1
Smit, Edith G.
1
Smits, Tim
1
Veloso, Mónica
1
Verlegh, Peeter
1
more ...
less ...
Published in...
All
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->