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~person:"Gallarza, Martina G."
~person:"Grönroos, Christian"
~subject:"Kundenwert"
~subject:"Services"
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Kundenwert
Services
Beziehungsmarketing
33
Relationship marketing
33
Customer value
10
Dienstleistungsmarketing
10
Services marketing
10
Betriebliche Wertschöpfung
9
Lieferantenmanagement
9
Supplier relationship management
9
Value creation
9
Marketing
8
Marketing management
8
Marketing theory
8
Marketingmanagement
8
Marketingtheorie
8
Dienstleistungsqualität
6
Service quality
6
Beziehungsmanagement
5
Consumer behaviour
5
Dienstleistung
5
Konsumentenverhalten
5
Kundenmanagement
5
Customer satisfaction
4
Dienstleistungsbetrieb
4
Kundenzufriedenheit
4
Communication
3
Dienstleistungsmanagement
3
Kommunikation
3
Management
3
Service logic
3
Service management
3
Service-Dominant Logic
3
Service-dominant logic
3
Theorie
3
Theory
3
Advertising planning
2
B-to-B-Marketing
2
Business process management
2
Business-to-business
2
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7
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Article
12
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10
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10
Aufsatz im Buch
2
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2
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English
12
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Gallarza, Martina G.
Grönroos, Christian
Kumar, V.
32
Madhani, Pankaj M.
14
Günter, Bernd
13
Eggert, Andreas
11
Verhoef, Peter C.
11
Fader, Peter
10
Heinonen, Kristina
10
Helm, Sabrina
10
Bruhn, Manfred
9
Ko, Eunju
8
Krafft, Manfred
8
McColl-Kennedy, Janet R.
8
Bauer, Hans H.
7
Frow, Pennie
7
Gil Saura, Irene
7
Kim, Kyung Hoon
7
Kleinaltenkamp, Michael
7
Lemon, Katherine N.
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Rust, Roland T.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Aksoy, Lerzan
6
Belz, Christian
6
Bradlow, Eric T.
6
Georgi, Dominik
6
Gustafsson, Anders
6
Hadwich, Karsten
6
Jaakkola, Elina
6
Lehmann, Donald R.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Schweidel, David A.
6
Skiera, Bernd
6
Strandvik, Tore
6
Witell, Lars
6
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Published in...
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Journal of service management
2
The journal of services marketing
2
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Managing service quality : MSQ ; an international journal
1
Strategic marketing in tourism services
1
The Routledge handbook of service research insights and ideas
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
12
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1
Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
Saved in:
2
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
3
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
4
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
5
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
6
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
7
Intrinsic value dimensions and the value-satisfaction-loyalty chain : a causal model for services
Gallarza, Martina G.
;
Arteaga-Moreno, Francisco
;
Del …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10011487022
Saved in:
8
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
9
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
10
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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