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~person:"Garsvaite, Kotryna"
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Garsvaite, Kotryna
Caruana, Albert
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Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
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