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~person:"George, Morris"
~subject:"Marketingtheorie"
~subject:"USA"
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George, Morris
Kumar, V.
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Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
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