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~person:"Gierl, Heribert"
~person:"Kim, Kyung Hoon"
~subject:"Brand management"
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Search: "Journal of Business Research"
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Brand management
Consumer behaviour
16
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16
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Relationship marketing
7
Customer value
6
Kundenwert
6
Markenführung
6
Marketing management
6
Marketingmanagement
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Fashion
5
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4
Nachhaltigkeit
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Online-Marketing
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Sustainability
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Advertising effects
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Bekleidungsindustrie
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3
Corporate reputation
3
Customer equity
3
Firmenimage
3
Innovation
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Nachhaltige Entwicklung
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Social Web
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Social web
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Werbewirkung
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Advertising planning
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Brand
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Gierl, Heribert
Kim, Kyung Hoon
Ko, Eunju
12
Veloutsou, Cleopatra
11
Melewar, T. C.
10
Gupta, Suraksha
9
Valette-Florence, Pierre
9
Foroudi, Pantea
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Merrilees, Bill
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Spielmann, Nathalie
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Teng, Lefa
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Wallpach, Sylvia von
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Aiello, Gaetano
4
Andreini, Daniela
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Bang, Nguyen
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Bartikowski, Boris
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Bruhn, Manfred
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Ekinci, Yuksel
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Grohs, Reinhard
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Mühlbacher, Hans
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Pantano, Eleonora
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Rose, Gregory
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Seo, Yuri
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Sharifah Faridah Syed Alwi
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Journal of business research : JBR
6
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ECONIS (ZBW)
6
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1
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a
Journal
of
Business
Research
Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Saved in:
2
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
3
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
4
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
5
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
6
Brand equity in hospital marketing
Kim, Kyung Hoon
;
Kim, Kang-Sik
;
Kim, Dong Yul
;
Kim, Jong Ho
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
Saved in:
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