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~person:"Gierl, Heribert"
~person:"Sharma, Piyush"
~subject:"Marketing"
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Gierl, Heribert
Sharma, Piyush
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Journal of business research : JBR
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
2
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
3
Konsequenzen für das Marketing aus dem Explorationsstreben der Konsumenten
Gierl, Heribert
(
contributor
)
- In:
Die Unternehmung : Swiss journal of business research …
54
(
2000
)
5
,
pp. 331-349
Persistent link: https://www.econbiz.de/10001534561
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